Essel diversifies into consumer tissue with TM investment

Essel Selüloz ve Kağıt strengthened not only its jumbo roll production capacity but also its consumer tissue product range through the tissue machine investment planned in Osmaniye. This step is part of the company's balanced growth strategy across industrial and consumer segments.

The investment supports higher quality and more sustainable production capabilities in product groups such as household toilet paper, paper towels, napkins and facial tissues. Essel's broad product family can be configured flexibly for different market expectations.

Success in the consumer tissue market requires raw material quality, tissue texture, packaging standards and reliable supply to work together. Essel's production investments create a stronger foundation for all of these elements.

With modern production lines and automation infrastructure, the company built a more scalable structure for both its own brands and private label production demands.